Social Media - Focus Group

Focus Group (audio)

Analysing the Final Questionnaire

Question 1:
The first question was a multiple choice question about what age does the questionnaire fillers think the target audience would be for the magazine which averaged out to be 18 years old, which is what we were aiming for and this backs up our research. 

Question 2:
Question 2 asks the responders which colour pallet they would expect to see and order them 1 to 3, as we predicted, bright colours ranked lowest and the darker, grey scale colours ranked higher. 

Question 3:
All of the responders thought that the magazine should be visual or all text which follows through from the pilot questionnaire, nothing has changed. 

Question 4: 
The fourth question asks the language that they would expect to see in the magazine and around 75% said that they expected colloquial language to be used and none expected formal language. 

Question 5:
This question proves to us that we should be using more rebellious fonts over formal as 80% of the recipients said that they expected informal typography.

Question 6:
This question further expands on the previous question, it asks if a serif font or sans serif font should be used and the same proportion, 80% said that they would expect sans serif, whilst the rest said they'd expect serif.

Question 7:
Question 7 asks the responders whether they thought that R&B magazines would appeal to men or women and unlike in the pilot questionnaire the majority thought that it appeals to men.

Question 8:
Despite the fact the majority of the responders thought R&B magazines would reach out to males they still thought the main image should be of a male which suggests a female on the front is unconventional and perhaps something we could break away from.

Question 9:
This question asks the recipients of the magazine on whether new and upcoming artists should be shown on the front of the magazine or if popular artists should be shown. 70% thought that popular artists should be shown however I think that giving new and upcoming artists a chance to become famous is more the root that should be taken.

Question 10:
The final question asked if the image on the front should be provocative and if that would make them more interested on buying the magazine, the majority, around 90%, said yes. However we can't put this on our magazine because it has to be within the regions of our school uniform.