Analysing the audio focus group

In this task we set out to get more open responses to that of what we got in the questionnaire, similar to those in the social networking section of the research. Kyra, Alex and I worked together to come up with a list of questions that we could ask our target audience. We then also asked other questions which we thought of at the time. Over all it was very successful because the students we asked were within our target audience and although our feedback said that R&B appeals mostly to females, we asked a female student of a similar age group to join in on the questions which gave us a slightly wider range of answers. The students were able to speak their mind; giving us unscripted, open responses. The first question we asked was "What type of music magazine would you most likely buy?" interestingly, we didn't get any responses that were for R&B however we did receive 2 responses that were of pop music because of the colours you could experiment with and the fact it is mainstream. The other response for this question was an independent music magazine, which relates to the product we would be creating. His reason for this choice was because they're interested in new and upcoming artists - this backs up our questionnaire responses as we had a large proportion say they'd like to see new and upcoming artists on the front cover of a magazine. We then asked "what price would you consider reasonable for the magazine?" and we got responses ranging from £1.50 to £3.99 and the reasons were because the price shouldn't put off the audience (because money is usually tight with students) and other reasons were for profit. Following this question we asked the interviewees "Baring that price in mind what would you expect to gain or receive from the magazine?" one response was simply a lot of content within the magazine. The other responses were stories on new and upcoming artists. The next question asks the students whether a male or female should be on the front cover and the female student thought that a male should be on the cover for the "eye candy" whilst the two males thought that it should be a female because it is unconventional and something different to seeing famous male artists on the front. The next question, relating to the previous question, we asked "should they be attractive?" the responses were generally very similar, being they should be attractive however not too attractive because it could pressurise younger audiences to try to look like them. After this we asked "what stories are you interested and what would you expect to see in the magazine?" the feedback received on this question revealed that our target audience aren't too interested in gossip, but are interested on new and upcoming artists, music stories and upcoming events. "Which features would you consider most important?" This question was a very important one as we received some very helpful feedback - the first response was the main image should be eye catching and colourful otherwise she would not likely buy it, the next response was that the contents page should be well structured and clear, in order for the consumer of the magazine to not waste their time flicking through, trying to find the relevant page. Finally the last response was the structure of the front cover because a well structured front cover is very successful compared to a front cover with small letters in the corner of the page.